Volkswagen sought to highlight the all-new Jetta’s exceptional value in a way that broke through conventional automotive marketing. Partnering with Gilt Groupe, a platform synonymous with exclusive access, offered the perfect stage to position “great” design and engineering at an unexpected price point.
We created an online flash sale where three custom Jettas were released over three days, each available for only $5,995. Every car sold in under a minute, and each day set a new traffic record for Gilt. The campaign transformed Volkswagen’s value message into a tangible experience that felt both luxurious and attainable, sparking massive media attention and consumer excitement. The result: more than 94 million impressions, establishing the Jetta as great for the price of good.