MADION is a wearable wellness startup with a patented process that infuses electrons into clothing to help the body rebalance, recover, and perform at its best. With founders deeply rooted in science and medicine, the challenge wasn’t proof; it was perception. The technology had undeniable lab results but was difficult to communicate without sounding either overly technical or too “new age.” They needed a piece that could introduce their innovation to investors, something cinematic, credible, and emotionally intelligent.
We created a short explanation video titled As Above So Below. The video repositions the technology as tangible, credible science while maintaining a sense of wonder and human connection. It frames MADION’s purpose simply: to help people reconnect with life.
The result is an elegant narrative and visual system that bridges science and soul, making the technology not only understandable but inspiring. I am currently developing consumer-facing materials that build on this foundation with a more vibrant tone centered around the idea of reconnecting to life.