I had the privilege of taking on the inaugural project for Jean and Steve Case’s new venture, Early Mountain Vineyard. Competing against three other boutique agencies, UPD was selected to redefine the vineyard’s digital presence ahead of its public launch. As the sole creative on the team, I led every aspect of the project including strategy, design, and execution, ensuring the brand’s online debut reflected the elegance and authenticity of its roots in Virginia wine country.
The result was a complete digital transformation that introduced Early Mountain Vineyard with a refined, contemporary presence. The work established a strong foundation for its ongoing success, marking both a milestone for UPD and a confident digital beginning for the brand. The success of this project also opened the door for future collaborations with Steve Case’s other ventures, including Revolution.com and The Case Foundation.