The new identity system is built around three core traits: Authentic, Innovative, and Reliable. I modernized the logo, established a refined color system, and created a visual language that feels clean, confident, and professional without losing warmth. The photography direction highlights craftsmanship and purity, while the design system extends across packaging, digital, and trade materials, giving the brand a timeless yet contemporary foundation.
The strategy focused on repositioning Distinct Indulgence as a partner in innovation, not just a manufacturer. I developed a complete brand house, marketing roadmap, and website information architecture to communicate their differentiators, such as a 93% sell-through rate, zero-complaint record, and more than 300 custom formulas. The new site framework, built for scalability, emphasizes transparency, product quality, and service reliability while setting the stage for future B2C growth. Integrated marketing tactics including SEO, influencer outreach, and email automation rounded out the long-term plan.
