To introduce the 2016 ILX and its dual-clutch 8-speed transmission, we created a social campaign that celebrated motion, rhythm, and precision. Partnering with eight emerging artists and SoundCloud, we curated an exclusive playlist inspired by the car’s seamless drive. Each track embodied the smooth, responsive nature of the ILX, bridging performance with culture in a way that resonated with a younger, design-savvy audience.
RDX, Acura’s midsize luxury SUV and one of its top-selling vehicles, marked a major milestone with the 2016 launch. Razorfish was tasked with redesigning the RDX landing page as part of a broader initiative to reimagine the entire Acura.com experience. The new digital approach focused on modernizing the brand’s online presence, improving user flow, and creating a more immersive visual narrative centered on performance and design.
